"Basically, the Boston sports scene has turned into a giant college campus"

A Schill-elagh was spotted among the crowd at last nite's game.

Bill Simmons, in writing about the Celts-Lakers, provides a nice recap of the current Boston sports market.

"So how did that happen? After decades of universally impersonal/enigmatic/unfriendly/anonymous/loathsome Boston sports owners who failed to mine a ravenous sports market, things turned when the Krafts bought the Patriots and proved that a local family could own a Boston-area franchise, interact with the community, listen to fans, build a state-of-the-art stadium and legitimately give a hoot about making everyone happy. A few years later, the Henry/Werner/Lucchino group purchased the Red Sox and shrewdly turned a notoriously fan-unfriendly franchise around, renovating (and even re-inventing) Fenway Park and maximizing every potential penny from that franchise. That was quickly followed by the new Celtics ownership (Wyc Grousbeck, Steve Pagliuca and their minority partners) making a concerted effort to get involved with the community, build relationships with sponsors and heavy hitters and everything else.